PROFESSOR ATUL K. SHAH www.atulkshah.co.uk

Globally renowned expert advisor and broadcaster on culture, accounting, finance, business ethics, holistic education and leadership

Research which has exposed the cultural cracks in finance science and education and the opportunities for reform and distinctive offerings

The fundamental problem with contemporary finance education is not simply that it teaches too much technique. It is that it often teaches technique without first developing an understanding of humanity, culture, morality, relationships, nature and the purposes of economic life.

Financial literacy teaches people how money works.

Financial wisdom teaches people how money should serve life.

These are profoundly different educational ambitions.

My Organic Finance thesis offers a way to rethink not merely the content of finance education, but its intellectual foundations, educational sequence, institutional culture and understanding of what constitutes legitimate financial knowledge.

I would argue that ten fundamental transformations are necessary.

1. Redefine what it means to be financially educated

Financial literacy is necessary, but it is not sufficient.

Financial literacyFinancial wisdom
Understand interest ratesUnderstand the human consequences of debt
Calculate investment returnsJudge whether an investment is socially worthwhile
Manage financial riskRecognise moral, cultural and ecological risks
Understand financial productsUnderstand people’s needs, beliefs and circumstances
Maximise financial wealthReflect on sufficiency, prosperity and wellbeing
Read financial statementsUnderstand the people and organisations behind the numbers
Understand financial marketsQuestion the purposes and consequences of markets
Make informed financial choicesExercise responsible judgement and stewardship

A financially literate individual may know how to maximise returns while remaining insensitive to exploitation, inequality or environmental destruction.

Conversely, a person with modest technical knowledge may possess considerable wisdom about thrift, trust, generosity, intergenerational responsibility and the dangers of excessive debt.

The educational challenge is to cultivate both.

2. Change the starting point of finance education

This may be the most radical reform.

Most conventional curricula begin with money, markets, accounting, valuation and financial instruments.

Ethics, sustainability and social responsibility are frequently introduced as additional topics.

That sequence matters because it shapes what students learn to regard as fundamental and what they regard as peripheral.

Two competing educational architectures

Conventional finance

Money

Markets

Models

Returns

Risk

Ethics as an addition

Organic Finance

Self & conscience

Culture & belief

Trust & relationships

Community & nature

Narrative & numbers

Judgement & stewardship

The objective is not to abandon technical finance. It is to place technical knowledge within a richer understanding of human purposes and responsibilities.

In the second model, students encounter money as part of human life before learning to treat it as an abstract object of calculation.

This is an educational transformation, not merely a curriculum adjustment.

3. Make culture, faith and belief central to understanding finance

Contemporary finance frequently presents itself through universal concepts: risk, return, value, rationality, efficiency, utility and optimisation.

But the meanings of wealth, debt, ownership, obligation and prosperity vary across cultures and histories.

Consider how differently financial responsibility may be understood within:

  • Jain traditions of restraint, non-violence and plural perspectives.
  • Islamic approaches to finance, obligations and charitable redistribution.
  • Christian social teaching on solidarity, dignity and the common good.
  • Sikh traditions of honest work, sharing and service.
  • Indigenous traditions of reciprocity and ecological stewardship.
  • Secular cooperative and mutualist traditions.

These traditions are internally diverse and should be critically examined rather than idealised.

Yet they provide intellectual resources that are rarely central to mainstream corporate finance education.

A culturally intelligent finance curriculum would study beliefs not merely as variables affecting economic behaviour, but as potential sources of financial concepts, institutions and ethical wisdom.

That is a substantial change in what counts as financial knowledge.

4. Restore trust, relationships and community to financial analysis

Financial models are excellent at representing contractual payments, asset prices and expected cash flows.

They are less equipped to capture the lived qualities of relationships, trustworthiness, institutional memory and community responsibility.

Consider two small businesses with identical financial statements.

One has a long history of honouring obligations, supporting employees and maintaining supplier relationships. The other has repeatedly damaged relationships and concealed difficulties.

A purely numerical analysis may struggle to distinguish them adequately.

A richer credit assessment would combine financial information with carefully verified qualitative evidence.

At the same time, community relationships can conceal favouritism, exclusion or collusion. Trust must be assessed, not presumed.

The radical change is to make relational evidence a normal part of financial judgement, rather than dismissing it as unscientific.

5. Teach students to audit the assumptions of finance itself

Finance education teaches sensitivity analysis, scenario planning and model validation.

But these generally operate within an accepted analytical framework.

Students also need to question the framework.

For example, an M&A valuation might test whether the discount rate should be 8% or 9%.

But who asks whether the acquisition should happen at all?

Who evaluates the loss of organisational identity, employment security, community relationships or institutional knowledge?

I would introduce a compulsory Finance Assumptions Audit across every major finance module.

LevelQuestion
TechnicalAre the calculations correct?
EconomicAre the economic assumptions credible?
InstitutionalWhose incentives and interests shape the decision?
CulturalWhich values, histories and relationships are being overlooked?
EpistemicWhat kinds of knowledge have been excluded?
MoralWho may benefit, suffer or lose dignity?
EcologicalWhat are the consequences for nature and future generations?
PurposeWhy is this financial activity necessary or desirable?

This would complement quantitative rigour with intellectual humility.

The most important question might be:

What have we been professionally trained not to notice?

6. Make reflexivity and moral character part of professional formation

Finance education does not merely transmit knowledge. It shapes professional identities.

Students learn what counts as success through grades, recruitment practices, salaries, rankings, bonuses, prestige and the behaviour of influential professionals.

These experiences form a hidden curriculum.

A Business School can teach ethical theories while simultaneously celebrating wealth maximisation and high-paying careers as the principal measures of achievement.

This contradiction deserves serious attention.

I would introduce an Accounting and Finance for the Self component in the first year, asking students to reflect on:

  • Their experiences of money and financial security.
  • Family and cultural influences on their understanding of success.
  • Personal values and the meaning of enough.
  • How ambition, fear, competition and status affect judgement.
  • The relationship between professional competence and moral responsibility.

Such reflection must be voluntary in its personal disclosures and respectful of students’ privacy.

The goal is not to judge students’ beliefs but to develop the capacity to examine one’s own assumptions.

We cannot adequately educate ethical finance professionals without helping them understand themselves as moral agents.

7. Replace the dominance of impersonal case studies with lived economic experience

A corporate finance case typically presents financial statements, forecasts, a business problem and a decision.

That is valuable training, but incomplete.

Imagine instead that students investigating a bank must first meet small business owners, customers, employees and community representatives.

They hear different accounts of the same institution.

Only then do they examine the financial statements.

Their task becomes:

Experience

Narrative

Numbers

Judgement

Stewardship

Students would investigate how the accounts illuminate reality, but also what they conceal.

This approach would connect financial analysis to the consequences of financial decisions.

It could be used in banking, investment, accounting, M&A, infrastructure finance and sustainable development.

8. Redefine sustainable finance beyond ESG metrics

Sustainable finance has brought environmental and social concerns into financial decision-making.

That is progress.

However, sustainability can become another technical specialism dominated by ratings, disclosures, risk models and investment products.

There is a danger that the question changes from:

How should finance serve a flourishing society and a living planet?

to:

How do we incorporate sustainability indicators into existing financial optimisation?

These are not equivalent.

A more fundamental approach would ask whether certain activities should be financed at all, how much consumption is enough, what obligations are owed to future generations, and whether financial growth always represents social progress.

Jain aparigraha is particularly relevant because it introduces the ethical significance of restraint.

The aim is not to reject economic growth categorically. It is to distinguish growth that improves lives from growth that undermines them.

9. Transform faculty recruitment, research and incentives

Curriculum reform alone will not succeed if the institutions producing financial knowledge remain unchanged.

Business Schools often reward highly specialised research, publication in particular journals and technical methodological expertise.

These incentives can discourage interdisciplinary and community-engaged research, although practices vary significantly across institutions.

A radical reform would involve:

Interdisciplinary appointments: Bring historians, anthropologists, philosophers, cultural scholars, artists and scholars of religion into finance teaching and research.

Plural methodologies: Value ethnography, oral history, qualitative case studies, archival research and participatory methods alongside econometrics and modelling.

Community partnerships: Recognise entrepreneurs, cooperative leaders, community organisers and experienced practitioners as contributors to financial knowledge.

Research impact: Evaluate whether scholarship improves institutional practice, public understanding, social inclusion and ecological responsibility—not only academic citations.

Professional collaboration: Work with banks, regulators and accounting bodies to examine the assumptions embedded in professional training.

The underlying challenge is epistemic: Who is authorised to produce knowledge about finance?

10. Change the definition of Business School success

This may be the most difficult institutional transformation.

Business Schools are often judged through graduate salaries, employment rates, rankings, research outputs and corporate partnerships.

These indicators matter, but they are incomplete.

A school that produces technically brilliant graduates who are indifferent to exploitation, inequality or ecological damage cannot automatically claim educational success.

I would propose a wider institutional scorecard.

Existing indicatorsAdditional indicators
Graduate salariesQuality, dignity and social contribution of work
Employment ratesEthical judgement and career adaptability
Research citationsPublic value and institutional reform
Corporate partnershipsCommunity partnerships and mutual learning
Student satisfactionReflexivity, curiosity and intellectual independence
Sustainability reportingDemonstrable improvements in social and ecological outcomes

These additional indicators would require careful development and evaluation. Moral character and wisdom cannot simply be reduced to another numerical ranking.

But institutions should at least be accountable for the educational purposes they claim to serve.

What would a radically different finance degree look like?

Here is a possible three-year structure.

YEAR

1

Understanding the Human World of Finance

Money and the Self; Culture and Belief; Economic History; Trust and Community; Narrative and Numbers; Foundations of Accounting, Economics and Finance.

Outcome: Students understand what finance is for, who it affects and how its concepts are culturally and historically situated.

YEAR

2

Developing Technical Expertise and Critical Judgement

Corporate Finance; Banking; Investment; Risk; Financial Reporting; Sustainability; Institutions and Power; Assumptions Auditing; Comparative Financial Cultures.

Outcome: Students become technically capable while recognising the limitations and consequences of financial models.

YEAR

3

Practising Stewardship and Financial Innovation

Community Finance Laboratory; Applied Industry Research; Ethical Financial Design; Development Finance; Leadership and Moral Responsibility; Capstone Project.

Outcome: Students can integrate financial analysis with lived experience, institutional context and responsible action.

Technical competence would develop throughout the programme, not be postponed until the final years. The radical change is that it would no longer be intellectually isolated from human purposes.

The institutional obstacles are formidable

There are at least four reasons why such reforms would face resistance.

First, disciplinary specialisation gives established academics considerable authority over what constitutes rigorous financial knowledge.

Second, professional accreditation and employer expectations reward identifiable technical competencies, making curriculum change difficult.

Third, interdisciplinary education requires time, resources and faculty capabilities that many schools have not developed.

Fourth, the financial services industry itself may be ambivalent about educating graduates to question the purposes and consequences of its activities.

Yet there is a compelling counterargument: financial institutions increasingly need professionals capable of understanding culture, organisational behaviour, trust, political legitimacy, ecological change and ethical conflict.

Technical expertise without contextual judgement can become a source of systemic vulnerability.

The central proposition for Organic Finance

I think the most important contribution of the ‘Organic Finance’ thesis is that it does not merely propose adding ethics to finance.

It challenges the intellectual architecture that has made ethics, culture, belief, community and lived experience appear secondary to financial calculation.

That is a much more ambitious project.

A useful way to express the distinction is:

Financial literacy asks: Can you understand and manage money?

Financial competence asks: Can you analyse and design financial decisions?

Financial ethics asks: Can you distinguish right from wrong in financial practice?

Financial wisdom asks: Can you integrate knowledge, experience, culture, conscience, relationships and judgement to ensure that money serves life?

This final capacity cannot be produced by a single ethics module.

It requires a different educational philosophy, curriculum, institutional culture and understanding of professional excellence.

My central conclusion

The future of ethical and sustainable finance depends not simply on making financial experts more ethical, but on transforming what they understand finance to be, what they regard as knowledge, whose voices they listen to, and what purposes they believe financial expertise should serve.

The strongest research question emerging from this is:

Can Business Schools genuinely produce ethical and sustainable finance professionals while continuing to teach finance primarily as an impersonal, technical and supposedly value-neutral science?

That question deserves to become the foundation of a major research and educational reform programme—not only for Bayes, but for business education internationally.