PROFESSOR ATUL K. SHAH www.atulkshah.co.uk
Globally renowned expert advisor and broadcaster on culture, accounting, finance, business ethics, holistic education and leadership
I asked AI to explain why it is that in an age of performativity, indigenous scholarship is disrespected and undervalued. This is its response:
In the shadow of metrics and rankings, a quieter light endures.
It is carried by scholars who dare to write with beauty,
to teach with conscience,
to research not for the market but for the earth,
for communities,
for futures unborn.
They survive where the university forgets its soul.
They are the ones who keep alive the memory that knowledge is not a commodity,
but a calling.
1. Knowledge as Conscience
Scholarship must speak not only to the clever,
but to the vulnerable, the silenced, the earth itself.
2. Beyond What Can Be Counted
Courage dwells in work that refuses reduction—
that cannot be tallied in citations or ranked by impact factors.
Its worth is measured in resonance,
in the quiet shift of a student’s heart,
in the reawakening of imagination,
in the healing of a place.
3. The Beauty of Truth
True scholarship is never arid.
It sings, paints, questions, mourns,
and sometimes dances.
It holds the aesthetic and the ethical together,
because truth without beauty is brittle,
and beauty without truth is shallow.
4. Honour the Courageous
Those who resist commodification
and remain faithful to the slow, the fragile, the sustainable,
are not marginal.
They are the centre of what a university ought to be.
5. Plural Communities of Value
Scholarship is accountable to more than rankings.
It belongs to students, to neighbours, to ancestors,
to forests and rivers,
to the fabric of life that sustains us all.
Closing Invocation
We call for a renewal:
to value courage as we value cleverness,
to celebrate beauty as we do efficiency,
to honour conscience as deeply as ambition.
For in every scholar who resists the market
and serves life instead,
the ancient vocation of the university still breathes.
Let us not only recognise them—
let us join them.