PROFESSOR ATUL K. SHAH www.atulkshah.co.uk
Globally renowned expert advisor and broadcaster on culture, accounting, finance, business ethics, holistic education and leadership

The Crisis of Financial Fundamentalism
Finance, once a tool for resource allocation and economic stability, has transformed into a dogmatic system that serves the interests of a global elite while perpetuating inequality, environmental destruction, and systemic crises. Financial institutions, policies, and theories have been shaped by Eurocentric, neoliberal ideologies that privilege speculative capital over human well-being, placing profit above people and the planet.
This manifesto calls for a radical transformation—one that decolonizes finance, dismantles its fundamentalist doctrines, and establishes ethical, sustainable, and community-driven financial systems that serve humanity as a whole.
1. Exposing the Myths of Financial Dogma
1.1. Myth: “Markets Are Omniscient and Self-Regulating”
Reality: Markets are manipulated by powerful financial actors and fail repeatedly, leading to crises that disproportionately harm the vulnerable.
1.2. Myth: “Endless Growth is the Key to Prosperity”
Reality: Infinite economic growth on a finite planet is unsustainable and leads to environmental destruction, resource depletion, and social instability.
1.3. Myth: “Wealth Reflects Merit and Hard Work”
Reality: Financial success is often built on inherited wealth, exploitation, tax avoidance, and regulatory capture rather than merit or productivity.
1.4. Myth: “Financial Institutions Act in the Public Interest”
Reality: Banks and corporations prioritize short-term profits, often at the expense of social and environmental well-being.
2. Decolonizing Financial Systems
2.1. Recognizing Alternative Economic Models
- Shift away from the Western-centric, neoliberal financial order and embrace diverse economic models that prioritize sustainability, cooperation, and well-being.
- Integrate principles from indigenous finance, Jain economics, Islamic finance, and cooperative banking systems.
2.2. Breaking the Stranglehold of Financial Elites
- Democratize banking by supporting public and cooperative banks that reinvest profits into communities rather than extract wealth.
- Regulate financial institutions to prevent monopolistic power and speculative excess.
- Introduce wealth taxes and financial transaction taxes to curb excessive accumulation by a small elite.
2.3. Rejecting Debt Colonialism
- Cancel unjust sovereign debts imposed on the Global South, which perpetuate economic dependence and inequality.
- Shift global financial institutions (IMF, World Bank) away from predatory lending and toward genuine development partnerships.
- Establish regional financial institutions that serve local needs rather than Western capital interests.
3. Rebuilding Finance for the Public Good
3.1. Ethical and Sustainable Banking
- Promote community banking models that reinvest in local economies and prioritize ethical lending practices.
- Support financial institutions that divest from fossil fuels, arms manufacturing, and exploitative industries.
- Strengthen financial inclusion by expanding access to fair credit, alternative currencies, and cooperative financial structures.
3.2. Replacing Shareholder Capitalism with Stakeholder Finance
- Shift corporate governance models toward stakeholder capitalism, ensuring that workers, communities, and the environment have a say in financial decisions.
- Establish legally binding requirements for corporations to align their financial activities with human rights and ecological sustainability.
- Mandate ethical investment practices in pension funds, mutual funds, and sovereign wealth funds.
3.3. Democratizing Monetary Policy
- Challenge the dominance of central banks serving financial markets instead of society.
- Implement participatory budgeting and community-driven financial planning.
- Support alternative currencies and decentralized financial models that empower local communities.
4. Rethinking Financial Education and Media
4.1. Transforming Business and Economics Education
- Replace the neoliberal, profit-driven business curriculum with pluralist approaches that incorporate ethics, sustainability, and alternative economic models.
- Teach the historical and political roots of financial crises, inequality, and exploitation.
- Encourage critical thinking on money, banking, and systemic risk rather than blind faith in financial models.
4.2. Challenging Financial Media and Propaganda
- Expose conflicts of interest in mainstream financial media that serve elite agendas.
- Support independent journalism that investigates corruption, inequality, and systemic failures in finance.
- Make financial literacy accessible to marginalized communities to prevent financial exploitation.
5. A Call to Action: Building a Just Financial Future
This manifesto is not just a critique; it is a roadmap for financial transformation. We call on policymakers, academics, activists, and global citizens to:
- Dismantle exploitative financial structures that concentrate wealth and power.
- Support ethical finance movements that prioritize people and planet over profits.
- Hold financial institutions accountable for their role in inequality, crises, and environmental degradation.
- Create financial systems that serve the real economy and uplift human dignity rather than fuel speculation and greed.
A just, sustainable financial future is possible—but only if we challenge financial fundamentalism, decolonize economic thought, and build an economy that serves all of humanity.